In this article, the techniques that are most used by third sector social organizations for fundraising have been selected. In this way, you can choose and investigate the form that most closely matches the characteristics of your entity or social initiative. Bear in mind that it is recommended to use more than one channel to raise money, in case one of them fails to obtain sufficient funds.

We encourage you to choose, research and try among the following recruitment channels.

Ways of fundraising:

  • Face to face: attracting sympathizers in the street is the classic technique in which volunteers approach a passerby and propose they collaborate or be part of the entity. Widely used by NGOs and undoubtedly one of the most efficient when it comes to attracting partners and collaborators.
  • Telemarketing: together with the previous one, the telephone is another classic channel on which NGOs rely to approach potential collaborators. As surprising as it may seem, today it continues to work really well and in times of confinement it can acquire great prominence.
  • Alliance with companies: the strategic alliance with companies benefits both NGOs, companies and, above all, society. It may be that without knowing it, your entity has much more affinity than you think with a local company, in matters of ethics and sustainability, in which joint action frameworks can be specified and everyone can benefit.
  • Digital fundraising: the era of digitization brings with it a range of possibilities, which in times of COVID-19, helps to get closer to potentially collaborating people. Donations though the entity’s website, crowdfunding and other methods are part of the existing fundraising possibilities. (Digital crowdfunding platforms).
  • Solidarity events: there are several events that can be organized to raise money. Raffles or auctions can be organized; solidarity initiatives in which groups (schoolchildren, neighbours, …) dedicate the profits to the entity: recycling campaigns, solidarity contests; convert volunteer work into donations (art, food, technical work…). The important thing is that these actions give visibility to the entity and manage to identify people in the community with the cause.
  • Merchandising: selling products with the name of the entity is a good idea. Since, apart from raising funds, it is possible to advertise the entity. It can be done physically (in which you put a stand on the street or store) or through electronic commerce (e-commerce) that is increasing its presence and is obtaining very good results.
  • Public administration subsidies: finally, we mustn't forget the complicity of the public administration with social initiatives. There are grants that are directed to those entities whose activities have been maintained and recognized for a long time. Find out about the possible grants that your entity can access.

If you want to know more about the subject of fundraising, we recommend visiting the “” website and see the complete fundraising course (FREE) directed by José Gutiérrez Salinas, Consultant for Non-Profit Organizations and Social Marketing Advisor.